A+ Content integrates detailed product descriptions, rich images, charts and narrative copy to help customers make informed buying decisions.

This free premium content from manufacturers is meant to drive more conversions on a detail page. According to Amazon, A+ Content can increase sales on average 3 to 10% by educating the consumer about your product and brand.

After all, don’t we all just need a little more love?

I’ll admit it. I sometimes get a little anxiety when I walk into a room full of clients waiting to see the work. I’m not sure why this happens, because my clients are smart, strategic and just really good people. That said, I ran across some really good advice on presenting work. Picturing people wearing unmentionables isn’t the way to tame the fear of public speaking or deliver an effective presentation. 

Instead, picture your audience as equals. You are good at what you do and they are good at what they do. You offer value and so do they. It's not about who has or makes more money. It's not about job titles, age or corporate hierarchy. It's about you having a conversation with a room full of equals. That's one of the secrets of overcoming speech anxiety - make it feel like a conversation. 

This client likes to explore fun type options. This month we went with some EXTRA color and generous use of fonts.

New work promoting the High Ability Learner Graduate program.

Creating this deck put me in a euphoric state. (I couldn’t resist adding that sentence). This client wanted a current, simple look and some beautiful data presentation. Done and done.