Idaho potato branding

I saw this display today at the store and stopped to take another look. I think Idaho does a pretty good job of branding their potatoes. I found this nifty infographic on the Idaho Potato Commission’s site, and learned that 9 of 10 people associate Idaho with potatoes, and that 72% of Americans are inclined to eat potatoes from Idaho. Good job potato guys.

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Shelly Barson
Photoshop CC Actions

DIY tip. There’s an entire world of Photoshop Actions out there that allow you to create effects that would typically be reserved for a photoshop guru. Here’s an action that adds a painterly effect to you image. It’s as easy as loading the action, selecting the image and pressing play. Voila. The action does all the work. The top image is the original, and the bottom image has the action applied. Take a look at this effect, available here.

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Calling all contractors

Diamond Residential Mortgage Corporation (DRMC) has been in the mortgage industry for over 30 years. Built on a foundation of common sense, integrity, and excellence within a “can-do” environment, their loan officers have the knowledge and expertise to get it done. I’ve been building out a range of digital/collateral materials on their range of products/loan solutions. Learn more.

I don’t have “favorite” clients. But if I did, these guys would top the list. :)

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Shelly Barson
Chalkboard graphics

Anna and Luke want a rustic themed wedding. They plan to have wedding signage and decor drawn by a local artist. We created a chalkboard wedding invite to tie into their overall theme. Congratulations you guys!

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Shelly Barson
Amazon A+

A+ Content integrates detailed product descriptions, rich images, charts and narrative copy to help customers make informed buying decisions.

This free premium content from manufacturers is meant to drive more conversions on a detail page. According to Amazon, A+ Content can increase sales on average 3 to 10% by educating the consumer about your product and brand.

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Shelly Barson
Imagine them wearing nothing but underwear

I’ll admit it. I sometimes get a little anxiety when I walk into a room full of clients waiting to see the work. I’m not sure why this happens, because my clients are smart, strategic and just really good people. That said, I ran across some really good advice on presenting work. Picturing people wearing unmentionables isn’t the way to tame the fear of public speaking or deliver an effective presentation. 

Instead, picture your audience as equals. You are good at what you do and they are good at what they do. You offer value and so do they. It's not about who has or makes more money. It's not about job titles, age or corporate hierarchy. It's about you having a conversation with a room full of equals. That's one of the secrets of overcoming speech anxiety - make it feel like a conversation. 

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Shelly Barson
NIMA Font Play

This client likes to explore fun type options. This month we went with some EXTRA color and generous use of fonts.

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Shelly Barson
Uphoric Pitch Deck

Creating this deck put me in a euphoric state. (I couldn’t resist adding that sentence). This client wanted a current, simple look and some beautiful data presentation. Done and done.

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Shelly BarsonDecks